The soccer application launched a venture called OneFootball Labs to allow teams, soccer leagues, and players to release non-fungible tokens.
The Germany-based soccer media company – OneFootball – has raised $300 million to persevere its existence in the Web3 ecosystem. The Liberty City Ventures, the Hong Kong-headquartered Animoca Brands, the American blockchain fund, and other investment giants led the financing.
OneFootball’s Jump Into the Blockchain Universe
OneFootball, a soccer media app with live scores, stats, and news, became the latest sports-related company to enter the cryptocurrency world. In addition to raising $300 million in funding, the company formed a joint venture called OneFootball Labs.
It will allow teams, soccer associations, and players to share digital assets and fan tokens based on blockchain technology. Fans can purchase and store collectibles using their email address and credit card.
With more than 100 million active users, OneFootball is one of the leading companies in its field. It presents Soccer statistics from 200 leagues in 12 various languages. Given its popularity, it’s no wonder big-name venture capital firms like Animoca Brands, Liberty City Ventures, Dapper Labs, and Quiet Capital have led the multi-million dollar investment
Soccer and Crypto
The interaction between the football industry and the cryptocurrency sector has been more than evident over the past few months. On the one hand, Italy’s second most successful team, AC Milan, has partnered with BitMEX to launch limited-edition non-fungible tokens (NFTs). Previously, Argentina’s most popular soccer club, Boca Juniors, was considering launching the same initiative.
Well-known soccer legends from the recent past have also immersed themselves in the crypto universe. Earlier this week, 2005 Ballon d’Or winner Ronaldinho partnered with decentralized exchange P00LS to launch his own token called RON.
Simultaneously, David Beckham filed three trademark applications for NFTs, virtual clothing, and entertainment events in the Metaverse. A month ago, the British became the global brand ambassador for digital asset firm – DigitalBits.